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Digital exec to lead newly-created iProspect Luxury

Once the client services manager at advertising agency iProspect, Andrea Wilson recently turned her full attention to luxury brand marketing and was given the new title of director of digital retail...

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Point Reach generates 4pc click-through rate with in-app ads

Mobile agency Point Reach generated a 4 percent click-through via ads that ran within its Halloween-themed application.

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Razorfish: Marketers not doing enough to capitalize on consumer multitasking...

Significant opportunities exist for marketers to create cross-screen campaigns that integrate mobile with consumers’ television watching habits, according to a new report from Razorfish.

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Mobile Marketing Association announces Mobile Marketing Award winners

LOS ANGELES - The Mobile Marketing Association announced the winners of its Seventh Annual Global Mobile Marketing Awards during the Annual Dinner and Awards Ceremony Nov. 17 at the Mobile Marketing...

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Mobile is a must-have for agencies in 2012

Many agencies failed to integrate mobile in a meaningful way in 2011, missing an important opportunity to organically build mobile practices. As a result, this year many will be scrambling to react to...

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How do the top digital agencies’ mobile marketing services measure up?

Forrester Research conducted an evaluation of the top digital agencies with mobile marketing services in the United States and found that SapientNitro, AKQA, Ogilvy, TribalDDB and Razorfish are ahead...

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Mobile advertising expected to see a surge in creativity

The changes to the pricing strategies for mobile advertising announced recently by Apple and Google is just one of several recent developments that could result in a surge in mobile ad creativity this...

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Post-PC digital marketing will lead the way for innovation: Digitas exec

NEW YORK - With a new age of educated and savvy consumers, digital marketing needs to be designed with a post-PC mindset, according to a Digitas executive at the 4th annual Mobile Marketing Day 2012...

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Cross-device advertising commands growing portion of media spend: report

One-third of digital media budgets will be allocated to cross-device campaigns this year, up from 24 percent last year and 19 percent in 2011, according to a new report from ValueClick Media and...

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WPP media agency Mindshare taps Jeff Malmad to strengthen mobile focus

Media agency network Mindshare has named Jeff Malmad as mobile leader to buttress its adaptive marketing efforts that employ real-time mobile consumer data to initiate, alter and optimize marketing...

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Mobile ad spend to accelerate as consumption increases

NEW YORK – Mobile ad spend in the United States is 3 percent of total ad spend, which is surprisingly low compared to consumption on mobile, according to a Millward Brown Digital executive at Mobile...

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Agency profile: Ignited bets on video to drive next-generation mobile...

The Ignited agency’s approach to mobile advertising has progressed significantly since it started dabbling in the space nine years ago.

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Agency profile: SapientNitro’s passion is marrying Big Data, mobile mindset

Nearly 14 years ago, SapientNitro by happenstance glided into the mobile field by helping its wireless clients develop first programs.

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Agency profile: Razorfish tailors next-generation mobile experiences for brands

As the use of mobile evolves, Razorfish, too, is reevaluating how to integrate mobile into its own organizational structure so it can best take advantage of emerging opportunities such as...

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Agency profile: Rokkan strives for human touch in mobile marketing

From a Jersey City, NJ, living room in 2000, Rokkan, now a part of the Publicis Groupe, has advanced into a digital agency with three United States offices and international aspirations.

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How marketers are getting native advertising wrong

While native advertising and content marketing are beginning to garner budgets and rival standard digital display, brands often misalign native campaigns with marketing objectives, which potentially...

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Personalize marketing to reach mobile-ad-friendly shoppers

NEW YORK – Thirteen percent of mobile Americans are willing to receive advertisements on their phones in exchange for services, said a Nielsen analyst June 19 at the Mobile Research Summit: Data &...

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Ad Council brings mobile strategy to PSAs

The Ad Council is partnering with mobile communications firm Mobile Commons to develop mobile strategies and texting programs for public service advertisements and other channels of communication.

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Facebook ad network expansion underscores value of buying history for mobile...

Facebook’s expansion of its five-month-old mobile advertising audience network to advertisers and applications worldwide points to the importance of purchasing history for mobile ads.

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Lack of TV-mobile ad integration will cost brands as holiday shopping begins

Marketers are unsure how to integrate television and mobile to engage multitasking consumers, a deficiency that could result in missed purchasing opportunities as the crucial holiday selling season...

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